Latest Report Reveals Oppo Smartphone Democratising Access To Professional-Grade Photography

By Abdulrahman Obaje

Improvements related to camera have been a major factor driving smartphone evolution over the past decade and the telephoto lens technology is among the important factors that determines how far the camera system can go, hence an indication of a larger trend in consumer behaviour, showing a preference for smartphones with enhanced photographic capabilities.

January 2024 report of a market research firm, Counterpoint Research shows that the penetration rate has increased over the years to more than 19 per cent in H1 2023, nearly 3 per cent higher than it was in H1 2022.

So, what separates you from becoming a professional photographer this days is insignificant compare to the old ways of photography. It is just a thin line with the advent and rise in popularity of telephoto lenses in smartphones. This is because the growing trend in consumers’ desire for telephoto photography, something that can only be found exclusively in professional cameras; telephoto lenses integration in smartphones is now the main stay in the industry, a trend that industry player said is just the beginning of a larger trend.

Reports by Counterpoint had shed more light on the evolving landscape of smartphone photography. According to Counterpoint Research’s most recent report, more than 200 million telephoto lens-equipped smartphones were sold globally in 2022, with that figure expected to rise even further by 2024.

The telephoto lens feature was initially available exclusively on exceptional smartphones. However, the study has also found that mass-market adoption of telephoto lens is increasing, particularly among sub-$400 segments. The increasing popularity of telephoto lenses in affordable smartphones mirrors consumers’ inclination for advanced features without the accompanying high cost. In acknowledgment of this demand, smartphone manufacturers have promptly responded by enhancing their mid-tier line-ups with telephoto capabilities, enabling a broader audience to partake in upgraded photography experiences that were traditionally exclusive to high-end models.

Users can capture images that stand out for their precision and elegance. Apart from its ability to be able to capture a distant landscape, telephoto lens also stands out in shooting portrait as it can compress the subject and background, creating dramatic bokeh effect. The 50mm or 85mm equivalent focal length provides a field of view similar to human eyes with minimal distortions.

The report also revealed that these lenses are becoming increasingly integrated into smartphones around the globe. The ability to zoom without sacrificing image quality, combined with the unique visual effects a telephoto lens can produce, has made it a popular choice among smartphone users. The proportion of smartphones equipped with a telephoto camera has increased both internationally and in China, reaching 19.3% and 24.4%, respectively, demonstrating the importance of telephoto lenses in today’s mobile photography environment.

The report further revealed that the newly launched OPPO’s Reno11 series, positioned as “The Portrait Expert”, has been instrumental in bringing high-end telephoto lens features to more affordable smartphone models with the innovative “Telephoto Portrait” feature saying that OPPO has been instrumental in making high-quality mobile photography accessible to a greater majority of the masses.

“This strategic move by OPPO has not only democratized access to professional-grade photography features but also underscored the brand’s position as a leader in mobile photography innovation. ”, it said

The Reno11 series boasts features such as a 32MP 2x optical zoom camera powered by Sony IMX709 flagship sensor, enabling users to capture sharp, detailed images from a distance. The series also integrates advanced AI algorithms to enhance image quality, especially in portrait photography, providing users with the tools to capture life’s moments with unparalleled clarity and creativity.

The report thereby anticipates a positive outlook for telephoto lenses, affirming their pivotal contribution to the progression of mobile photography.

The integration of telephoto lenses is just the beginning of a larger trend. The future of mobile photography is expected to see upward progression, with telephoto lenses playing a significant role in how consumers capture and engage with the world around them. This trend is poised to redefine the standards of mobile photography, pushing the boundaries of what smartphones can achieve.

Abdulrahman Obaje is a Journalist, Mathematician and Computer Scientist based in Abuja, Nigeria.