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African Women Entrepreneurs in Covid -19 Era
Ebere Agozie
In spite of the giant strides Nigerian women have been making in the world of business, a new reality is staring them – along with the rest of humanity – in the face: COVID-19. adsbygoogle || []).push({}); js">
The prevalence and astonishingly rapid spread of the virus had the whole world literally hyper-ventilating, wondering what had hit it.
At first, there was fear that, given the predominantly rural setting of Africa, and given also the fact that awareness about the pandemic has been slow in catching on, the worst was about to happen.
The expected annihilation may not have happened on the scale feared in Africa, but the presence of the coronavirus in the continent has remained a huge cause for concern.
This is especially so for women whose case is further exacerbated by the very nature of African culture.
Incidentally, many of the recommendations given by health experts as to the required distance between people have of course to do with what makes life pleasurable.
Going by the above observation, one wonders how women will be able to stick to these recommendations, considering the roles they play in the society.
In Africa where there are basically no institutions that take care of the elderly and children with special needs, the challenge of taking care of them is dumped on the door step of women.
Women as care givers do not only take care of the young children at home, feed and bathe them, but also their husbands and their aged ones.
Even as the typical belief or culture of African women revolve around domestic chores, some of these women are also the breadwinners of their homes and so must go out to work to put food on the table.
African women are very enterprising, and this could primarily be put down to the prevalent poverty in the continent and the need to ensure the welfare of their families.
There are those that are involved in subsistence farming, there are others that engage in petty trade and commerce, there is the working class, and there are those that are the corporate world, albeit not many of them in this last category.
There are equally the full-time, stay-at-home housewives, although this class is shrinking by the day as, increasingly, women in Africa perceive the need to get involved in fending for the family.
In this attempt to examine women entrepreneurship in Africa today, we will look closely at the Nigerian situation.
With regard to enterprise, Nigerian women can be spread into four categories.
The first group is the full-time housewives, the stay-at-home housewives. As the name implies, these women simply stay at home to take care of the family, raise the children and generally run the home, while the husbands go out to earn a living.
Most of them are to be found in the northern parts of the country, mainly due to religious constraints since, by reason of their religion, they are not expected to mix very freely with the public, among whom there usually a lot of males.
This set of women is no longer as large as it was in the recent past as the increasingly dire economic conditions faced by most Nigerians make it necessary for more hands to be on deck in providing for the family.
Simply put, staying at home and waiting for the husbands to, as it were, bring home the bacon, is becoming less attractive by the day. It is a luxury that most families can ill afford today.
A second category is the petty traders and the subsistence farmers. This sub group is the most prevalent in our society. They make up the bulk of women in Nigeria and are found in far flung parts.
Nigerian women are so focused, so family-centric, that even when they go to toil in the farm for the family, they would still come home to cook for everyone.
Women farmers may be the predominant group, but one class that seems to be surging recently is those engaged in petty trading.
There is hardly any part of the Nigeria, especially in the lower geographical half of the country, where you do not find women engaging in some form of trading or another.
In most communities it is common to see women displaying their wares just about everywhere you look.
Usually, you see just a few items – confectionaries, food items, soup condiments, and the like. But they know how far revenue from such efforts go in supplementing what the men bring home at the end of the day.
There are also other market settings which are generally dominated by women. These markets vary in size – from just a cluster of a few roughly constructed huts, to extremely large, well-organised and thriving markets that play host to thousands of traders, the majority of them, women.
Enterprising women range from just petty traders, to big time business women whose businesses run into hundreds of millions of naira.
Let us not forget also the working class women that abound in the civil service and in private concerns.
A lot of women have built very successful careers in the public service and they, too, deserve accolades for contributing in steadying the ship of the Nigerian state.
It has actually been proven, over time, that women have shown a rare dedication and conscientiousness in the discharge of their responsibilities, such that are now much sought-after in many organisations.
They have also, by this dint of hard work, succeeded in climbing to the highest reaches of such outfits.
These women, however, are among the few who were privileged to have been highly educated and exposed to opportunities that got them to where they are today, leaving the majority of the non educated petty entrepreneurs to struggle daily to make ends meet.
Some of such women are Hajiya Bola Shagaya, an oil and real estate magnate, Uju Ifejika, and arguably the most prominent of them all, 65 year old Folorunsho Alakija, who found her fame and fortune in the oil and fashion industries.
Nigeria is truly blessed, not only in terms of her abundant natural resources, but also (with her large population) in terms of her huge human resources.
And a truly heart-warming proportion of this is made up of women.
All told however, the problem of Covid-19 has impacted rather heavily on Nigerian women, especially the rural dwellers, and just made their efforts to make ends meet more onerous.
It is therefore unimaginable that social distancing could be practiced here by majority of Nigerian women entrepreneurs.
Some of the women are stuck with men, some of who actually think that the coronavirus is an excuse by the governments to siphon public funds.
These men will always demand for sex from their women, even when they are sick, and of course there are also the factors of culture and religion, and so to them, #Social Distancing is not applicable.
Sometimes culture and religion give the women no chance of objecting and they are therefore forced to succumb to their husband’s advances, which sometimes come in the form of commands.
While #Social Distancing is part of prescribed ways of curbing the spread of #COVID-19, it is nonetheless going to be very difficult for some women trying to go about their lives to stay healthy while still carrying the burden of the people around them.
Most women interviewed lamented that their religions and culture have put much burden on them as women.
This has caused many of them to cast around for excuses on the back of indoctrination, almost amounting to brainwashing.
Hajia Fatima Muhammad, a Civil Servant jokingly asked, ‘how can I observe social distancing when my husband will not keep away from me?’
Her religious and cultural beliefs made her feel that women are not supposed to have a say in such matters.
“If he gets infected and still wants to sleep with me, what do I do since I cannot say ‘no’ to him”?
When asked why she would not deny her husband sex until after the pandemic is over to focus on her business she said: “My religion and culture forbid that’’.
Mfon Effiong, a business woman angrily responded, I am a nursing mother, how do I breastfeed my baby?
“I heard more men are infected than women, and more women survive than men even though we still sleep with them and exchange bodily fluids.
“Besides God has seen the burden we carry as women and has thus given us strong systems. I will not be infected in Jesus name,’’ she declared.
From the foregoing, it is clear that the incompatibility of social distancing and the desire to drive women entrepreneurship in Nigeria, and indeed other African settings, is a quandary to most African societies.
There is no easy way out of this predicament and the real or perceived inequality in the society does not help matters, either.
It is therefore clear that the government organs responsible for public education, have their work cut out for them.
More than anything else, there is an urgent need for a much more aggressive grassroots education to let them know that it is about their health, and that of everyone around them.
Entrepreneurship in Nigeria, especially among women, will be the better for it.
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As FCC Under Omidiran Sets to Restore Fairness, Balance and National Unity
————From dormancy to destiny, the Renewed Hope Agenda finds its moral compass in fairness, inclusion, and credible leadership under Hon. Ayo Hulayat Omidiran.
When President Bola Ahmed Tinubu appointed Hon.
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For years, the FCC wrestled with bureaucratic inertia and dwindling public trust. It existed in structure but struggled in spirit. Nigerians watched with delight yesterday October 14 as the Senate President, Godswill Akpabio read a letter from President Bola Tinubu requesting the senate to confirm Omidiran and 38 other commissioners. The needed confirmation serves as part of statutory requirements of the commission. With Omidiran’s pragmatic, purpose-driven leadership — and guided by President Tinubu’s Renewed Hope Agenda — the Commission will once again find its voice and vision.
With service driven 37 Commissioners drawn from every state and the FCT, the FCC will no longer be a dormant establishment; it will become a living conscience of equity, balance, and opportunity — a true reflection of Nigeria’s diversity and promise.
THE WOMAN REDEFINING FEDERAL CHARACTER
Hon. Ayo Hulayat Omidiran stands at the intersection of integrity, intelligence, and inclusivity — a rare blend of competence and compassion. Twice elected to the House of Representatives (2011–2019), she earned national acclaim for her people-centered approach: delivering potable water, quality healthcare, scholarships, and empowerment programs that restored dignity to countless families.
Her politics is not one of noise, but of nurture; not of entitlement, but of empathy. Guided by the enduring principles of Chief Obafemi Awolowo, Omidiran sees leadership as a moral obligation — “to feel the people’s pain and respond with purpose.”
Her story extends beyond politics. She made history as the first Nigerian woman to serve on the FIFA Women’s World Cup Organizing Committee, and as founder of Omidiran Babes FC, she built a generation of women who rose from obscurity to global recognition through sports. That same spirit of mentorship, teamwork, and excellence now defines her stewardship of the FCC.
Omidiran will lead not as a ruler, but as a reformer — building a team bound by trust, discipline, and shared vision. Under her watch, the FCC will no longer be an idle bureaucracy but a coalition of conscience — a collective mindset committed to making equity not an exception, but a standard.
RENEWED HOPE IN ACTION: OMIDIRAN’S BLUEPRINT FOR EQUITY
Under Omidiran’s visionary direction, the FCC is expected to transform into a model of transparency, digital efficiency, and moral accountability. With her commissioners she will introduce systems that prioritize merit, inclusion, and measurable impact, making the Commission a true guardian of justice in public service distribution.
Her guiding philosophy is clear and compelling:
“Fairness is not favoritism; it is balance.”
Every appointment, employment, and resource allocation must reflect both Nigeria’s federal diversity and her meritocratic spirit. In Omidiran’s FCC, representation will not be about tokenism — it is about trust. And every decision carries the weight of national responsibility.
This is the living embodiment of President Tinubu’s Renewed Hope Agenda — a Nigeria rebuilt on fairness, inclusion, and credible leaders.
THE TEAM THAT MIRRORS NIGERIA’S UNITY IN DIVERSITY
Behind Omidiran stands a remarkable assembly of leaders — 37 Commissioners, each bringing integrity, intellect, and innovation from their respective states. They represent Nigeria’s mosaic of culture, competence, and conviction.
Together, they form a “coalition of conscience and competence”, a team designed not to preserve the old order, but to pioneer a new era of equitable governance.
From policy thinkers to administrators, human rights advocates to professionals, the Omidiran-led Commission embodies the Renewed Hope dream in motion — transforming ideals into institutions.
NORTHWEST: EXPERIENCE, STATESMANSHIP, AND STRUCTURAL DEPTH
Hon. Lawan Ya’u Roni (Jigawa State) stands as a pillar of institutional memory. With over 30 years of governance experience — from serving as Commissioner to Secretary to the State Government and Acting Governor — Roni brings tested wisdom to policy formulation and intergovernmental relations.
His mandate in Policy Coordination and Intergovernmental Synergy ensures that federal appointments and initiatives align seamlessly with state realities. His insight and steadiness anchor the FCC’s evolving reform structure, driving unity through understanding.
SOUTHWEST: PROFESSIONALISM, DISCIPLINE, AND ADMINISTRATIVE EXCELLENCE
Hon. AbdulWasiu Kayode Bawa-Allah (Lagos State) is the archetype of administrative discipline. Having served as Chief of Staff to a Senator and Minister, and as a corporate executive in the U.S., he brings global precision to national service.
As head of Operational Efficiency and Ethics Oversight, Bawa-Allah is setting a new standard for institutional accountability. His leadership ensures that the FCC’s internal mechanisms reflect transparency, order, and ethical governance — making the Commission a model for other federal agencies.
SOUTHEAST: STRATEGIC THINKING, COORDINATION AND DIGITAL REFORM
Hon. Peter Eze (Enugu State) brings a refreshing blend of strategic intellect, youthful energy and innovation. An economist and policy strategist with international exposure, and a key contributor to the Tinubu/Shettima Presidential Campaign Council, Eze understands both leadership dynamics and national governance architecture.
Tasked with Research, Strategy, and Public Communication, he will spearhead the digital modernization of the FCC — ensuring transparency, data integrity, and accessible public information . His nomination signals a new generation of technocratic leadership, where ideas and integrity merge to serve the nation. Eze’s experience in public and private sector and commitment to FCC’s principles and objectives bodes well for the success of the commission
NORTHEAST: RESILIENCE, ADVOCACY, AND THE POWER OF INCLUSION
Mrs. Bema Olvadi Madayi (Adamawa State) embodies the courage and tenacity of the Northeast. A seasoned banker, policy advocate, and community mobilizer, she has spent decades empowering women and youth in post-conflict communities.
She oversees Community Engagement and Gender Equity Initiatives, ensuring fairness transcends paper policy to touch real lives. Her approach is practical — equity that educates, empowers, and elevates. She represents the Renewed Hope spirit of rebuilding people, not just systems.
SOUTH-SOUTH: SERVICE, LEGISLATION, AND HUMANITARIAN IMPACT
Hon. Chief ( Barr) Lovette Ederin Idisi
exemplifies selfless service. A lawyer by profession and legislator with years of community impact, he has championed rural healthcare, education, and youth empowerment.
He leads Humanitarian Affairs and Social Impact, ensuring that fairness extends beyond employment into wellbeing. His model is fairness with a human face — a governance of compassion consistent with the Renewed Hope philosophy.
NORTH CENTRAL: BALANCE, VISION, AND SOCIAL COHESION
Hon. Halima Ahmadu Jabiru (Nasarawa State) combines administrative rigor with social empathy. Her extensive background in land administration, welfare coordination, and governance reform makes her a dependable voice for balanced development.
As head of Institutional Development and Social Cohesion Programs, she is driving equitable access to federal opportunities across the North Central region — ensuring that fairness is not abstract, but tangible. Her leadership bridges the gap between policy and people.
ONE COMMISSION, ONE NATION, ONE DESTINY
Under Hon. Ayo Hulayat Omidiran, the Federal Character Commission will no longer be bureaucratic relic; it will become the nation’s moral compass. Each Commissioner is not merely a representative of a state, but a custodian of the Nigerian dream — a dream where justice and opportunity are evenly shared.
Together, they personify the spirit of Renewed Hope — the belief that governance must mirror the nation’s diversity while uniting it under a common purpose. From Abuja to the remotest local council, their collective mandate is to ensure that no citizen is invisible, and no community is forgotten.
OUR VERDICT: THE FCC REBORN, NIGERIA REAWAKENED
The Federal Character Commission, once seen as dormant, has found its pulse again — firm, fair, and forward-looking.
Under Omidiran, it will no longer be an institution of routine; it is a movement of renewal — restoring confidence, credibility, and national cohesion.
With this credible and competent team of Commissioners, fairness is no longer a promise — it is policy; inclusion is no longer aspiration — it is action.
In the rebirth of the FCC, Nigeria rediscovers her essence — a nation bound not by tribe or tongue, but by trust, transparency, and shared destiny.
Written by Dr George Allwell , a Public Affairs Analyst and Promoter of good governance in Nigeria
October 15,2025
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Article
The Craft of Creative Writing: From Shoot to Branches
By Emman Usman Shehu
“Always resist the urge to start with too many characters; even a plant begins as a shoot before developing its peculiar branches.” This insightful observation, seemingly simple, offers a profound metaphor for the craft of creative writing.
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The initial “shoot” in creative writing represents the foundational element of a story. This could be a single character with a clear desire, a specific setting that sparks imagination, or a central premise that demands exploration. Rushing to introduce a multitude of characters, elaborate backstories, or convoluted plotlines at the outset can overwhelm both the writer and the reader. It’s akin to planting a sapling with too many branches already attached; the roots haven’t had time to establish, and the structure lacks inherent strength. A strong beginning, therefore, often focuses on establishing one or two key elements, allowing them to take root in the reader’s mind.
As the narrative progresses, the “shoot” begins to develop its “peculiar branches.” These branches are the secondary characters, the subplots, the thematic explorations, and the intricate details that enrich the story. Just as a plant’s branches grow in unique patterns, shaped by its environment and genetic code, a story’s elements should emerge naturally from its core. A new character might be introduced because their presence is necessary to challenge the protagonist or reveal a new facet of the central conflict. A subplot might sprout to deepen the thematic resonance or provide a moment of respite before a major turning point. This organic development ensures that every element serves a purpose, contributing to the overall strength and coherence of the narrative.
Moreover, the metaphor extends to the concept of revision and growth. A gardener doesn’t simply plant a seed and leave it; they nurture it, prune it, and guide its growth. Similarly, a writer’s first draft is rarely the final product. It’s the initial shoot, often raw and unrefined. Through subsequent revisions, the writer prunes away unnecessary elements, strengthens weak connections, and encourages the healthy development of the story’s branches. This iterative process allows the narrative to mature, its complexities to deepen, and its peculiar beauty to fully emerge.
In essence, the wisdom of starting small is about embracing the power of organic growth. It’s about trusting the narrative to reveal itself, character by character, plot point by plot point, rather than forcing a predetermined, overstuffed structure. By allowing the story to develop its branches naturally from a strong, central shoot, writers can cultivate narratives that are not only intricate and engaging but also deeply rooted and enduring.
*Shehu is the author of four poetry collections, Questions for Big Brother, Open Sesame, Icarus Rising and The River Never Returns. He is currently working on a poetry collection, a collection of short stories, and a collection of plays. He is also co-founder of the Abuja Writers Forum (AWF).
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Ajia: The Bridge-Builder Turbaned as Dan Amanar Fune Emirate
By Abdulrahman Aliagan, reporting from Damagum, Yobe State
In a rare blend of honour, tradition, and national recognition, Alhaji Ibrahim Mohammed Ajia, a distinguished son of Ilorin in Kwara State, was turbaned as Dan Amanar (Custodian of Trust) of Fune Emirate in a grand ceremony held at the Emir’s Palace in Damagum, headquarters of Fune Local Government Area, Yobe State, on Saturday, June 28, 2025.
The colourful occasion, which also marked the 25th coronation anniversary of His Royal Highness, Alhaji Dr. Saleh Ibn Uthman, Emir of Fune, was attended by royal fathers from across Northern Nigeria, political leaders, captains of industry, and hundreds of admirers from Ilorin, Abuja, and Damagum.
Alhaji Ibrahim Ajia is not just a politician or businessman—he is a patriotic Nigerian whose footprints in public service, security, philanthropy, and community development have made significant impacts nationwide. Born in Magaji Ngeri ward, Ilorin West Local Government Area of Kwara State, Ajia’s life journey is that of relentless pursuit of excellence and unwavering commitment to the Nigerian project.
From humble beginnings at ECWA Primary School in Ilorin and later Government Secondary School Kawo, Kaduna, Ajia pursued academic excellence with deep passion. Though he initially gained admission to study Economics at Ahmadu Bello University, Zaria, his desire to serve Nigeria led him to the Nigeria Police Academy, Wudil, where he was commissioned as an Inspector of Police in 2004.
Ajia later earned a B.Sc. in Sociology from the University of Abuja and a Master’s Degree in Peace Studies and Conflict Resolution from the National Open University of Nigeria. He also obtained a Certificate in Public Leadership and Policy from the School of Politics, Policy and Governance (SPPG), Abuja.
As a young, vibrant, and intelligent officer, Ajia served in various sensitive capacities in the Nigeria Police Force, including as:
ADC to the Secretary to the Government of the Federation (SGF), Senator Anyim Pius Anyim, GCON, Security Aide to the late Governor of Yobe State, Senator Mamman B. Ali, Chief Security Officer to Governor Hassan Dankwambo of Gombe State, Police Public Relations Officer, FCT Command and 2IC, Yenagoa Area Command, Bayelsa State.
He also trained in several advanced security and leadership courses across Egypt, Italy, the UK, and Nigeria, including combating organised crime and high-risk operations. These experiences sharpened his understanding of national security and human management, building his reputation as a trusted, tested, and efficient.
Upon retiring from active service in 2017, Ajia transitioned into politics and entrepreneurship, but his core passion remained human development. Through his MAI Foundation, he has provided succour to thousands of Nigerians—orphans, widows, students, farmers, and small-scale business owners—across Kwara State and other parts of the country.
The foundation has carried out impactful interventions in education, health, youth and women empowerment, rural infrastructure, and skills acquisition. Whether it is donating medical equipment to rural hospitals, providing scholarships to indigent students, drilling boreholes, or equipping young people with vocational tools, Ajia has consistently used his resources to uplift the underserved and vulnerable.
This was one of the key reasons behind his recent honour by the Fune Emirate, which described him as “a trustworthy, honest, reliable, and dependable personality who has written his name in gold.”
To be turbaned as Dan Amanar Fune is not merely ceremonial; it signifies a deep trust and a sacred responsibility. For the Emir of Fune, Ajia represents those rare Nigerians who transcend tribal and religious lines, working selflessly for unity and progress.
Speaking after his turbaning, Ajia expressed gratitude to the Emir and the people of Fune for the honour. He promised not to relent:
*This is not just a title; it is a sacred trust. I will continue to work for the good of the Emirate, Yobe State, and our great country, Nigeria. This recognition has rekindled my commitment to serve humanity even more.”
Indeed, for nearly two decades, Ajia has maintained a close relationship with the Fune Emirate, dating back to his days as the Security Aide to the late Governor Mamman B. Ali. That relationship, built on mutual respect, trust, and shared goals, has now matured into formal recognition by the traditional institution.
Aside from his security background and philanthropic work, Ajia is also a farmer, businessman, and President/CEO of FUNAB Group of Companies, a conglomerate involved in construction, retail, hospitality, and cleaning services.
In 2019, he contested for the PDP gubernatorial ticket in Kwara State. In 2023, he ran for the House of Representatives seat for Asa/Ilorin West Federal Constituency. Beyond the ballot, Ajia has remained a passionate voice for inclusive governance, social equity, and national cohesion.
His track record, humility, and passion for development make him one of the shining stars of the younger generation of Nigerian leaders.
That a man from Ilorin, Kwara State, would be so recognised and turbaned with a traditional title in faraway Fune Emirate, Yobe State, is both a celebration. It is a celebration of how character, service, and loyalty can gain national recognition.
Ajia has done much, not only for Kwara but for Nigeria. From Ilorin to Abuja, Damagum to Bayelsa, his legacy continues to expand. His recent turbaning should serve as a call to action for his native Emirate to also recognise his efforts, and further encourage other indigenes to serve with integrity, humility, and purpose.
In the words of one observer at the event, “Ajia may have received the title of Dan Amana in the North-East, but his loyalty and service began from home. Ilorin must not be the last to honour him.”
With his head held high and heart full of gratitude, Alhaji Ibrahim Mohammed Ajia has shown that true service transcends geography—and those who serve selflessly will always be seen, celebrated, and remembered.
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